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7 ways to tackle a copywriter’s secret fear: The Blank Page
I remember when I started as a copywriter, several people warning me of ‘writer’s block’ and getting ‘burned out’. That terrified me. I’d wake up wondering whether today was the day I’d hit a brick...
View ArticleChristmas is only 11 months away – don’t waste another month of 2014
Whilst we think 2014 has just started January is already over and that means 11 months to Christmas and another New Year. I can hear you groan from here! If there is one key theme that I think will...
View ArticleInformation Gobbler!
We all strive to remain relevant, stay connected and ensure we are across the right content and I am no different. I am always open on ways to do this so I thought I would share with you two things I...
View ArticleDo not waste money on training your staff
“Buying advertising is a waste of money,” said the guy when I told him I worked in marketing. He’s probably dead right. I did not want to explain that marketing was not synonymous with advertising nor...
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Digital Marketing: Insource or Outsource?
For CMO’s and Heads of Marketing, the decision of whether to develop internal capability, or to outsource digital marketing activity has always been tough. Those who outsource have always argued that...
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Career Insights from successful Marketers
The students of Auckland Business School were exposed to a myriad of insights from three industry sectors -retail, power and insurance when leading Marketers from iconic kiwi companies shared their...
View ArticleAre you memorable for the right reason?
It doesn’t matter what the flavour of the day is when it comes to finding a new role you will never get past the fundamental that making a good first impression counts! Whether you are interviewing for...
View ArticleMobile: the new face of the talent war
What if all that time you spent gaming could land you an amazing job? And what if you could fire away job applications during your daily commute to score that dream role? Despite adapting all facets of...
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Ramp up your marketing team skills
How can one be sure of the skill levels of a marketer? Unlike other professions marketers have not always had a way to measure or illustrate their range of skills at various levels. There was no clear...
View ArticleMaking lemonade out of lemons
Re-organising after missed promotions and lost jobs ‘We’re considering a restructure and a possible outcome could be the disestablishment of your role’ aren’t exactly words anyone wants to hear at...
View ArticleDigital – irrevocably the bread and butter of every marketer
Do you ever notice people snapping food pictures with their phones in restaurants? Or what about couples who spend entire dinners staring at their devices and not speak? Even in the work place, smiley...
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Training for Trends, Training for Good
At the MA we believe that training has to be a response to a need, else it will fail. In the fast-paced world of marketing those needs are evolving daily. In addition to fundamental marketing courses...
View ArticlePick up the phone
… crucial minutes that can make or break hiring decision. We often simply trust what others say or write. Just think about TripAdvisor – how many of us hop on for the highest-rated hotels while...
View Article4 benefits of working in a Not-For-Profit organisations every candidate must...
Great causes attract passionate people – but not always the ones with the right skill sets. Not-for-profit (NFP) organisations often represent world-changing causes and ideals, and in turn see many...
View ArticleMind that gap
Internships are a great way to fill a gap with a bright mind There are clear benefits for employers who take on interns – they bring fresh insights to old problems. Kate Coleman, who co-ordinates AUT...
View ArticleAchieve your career goals: Five tips for every professional
Are you happy with your year so far? Have you achieved your 2014 goals? It’s scary that we’re merely weeks away from welcoming the New Year! Many of us look to December as a time to re-evaluate the...
View ArticleHire better talent by adding a human touch
Recruitment today can be a little like e-dating. You look at someone’s online profile, scrutinise the description and schedule a time to meet. Then you’ll fire a few questions at the dinner table, only...
View ArticleRomance in the workplace: Is it ever a good idea?
If the Christchurch couple caught participating in a – ahem – ‘late night encounter’ is anything to go by, the notion of the office romance is truly alive and kicking. And with Valentine’s Day creeping...
View ArticleWhat the heck is an ‘information architect’ and why do I need to hire one?
Telling people you are an ‘information architect’ – or that you’re looking to hire one – will probably lead to blank looks all around. In tech circles, the job description is limited to the art and...
View Article3 must have traits for true content marketers
Content marketing is a major driving force in the digital-focused marketing landscape. Everyone’s been trying to make sense of the best approach – and for good reason. Successful digital marketing...
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